Zeus of the ‘NetReviews of the Coolest Sites on the Net

As more and more TV shows, movies, and original content become available online, it’s going to be increasing harder to find the programming you’re looking for.  Which is why I think in 2-3 years time (when the majority of LCD TVs become internet capable) Clicker.com is going to be huge.  They are positioning themselves to be the directory/search engine for all online video programming.  So as people start watching online programming on their internet capable TVs (possible even in 3D), they are going to want to be able to quickly find what it is that they want to watch (directory).  And if they’re not sure exactly the program but say want to watch something funny, they are going to want to be shown a list of relevant options (search engine).  This is the future need that Clicker is already addressing, today.

Judging from the management team (the CEO is former Ask.com CEO Jim Lanzone) and its VC backing, this site has the potential to become a huge online brand and resource.  Personally I think online programming (movies, TV shows, user generated content, as well as original programming) is going expand and grow exponentially in the coming years.  But make no mistake; the reach of the internet into every aspect of our lives is an inevitable evolution that will bring about opportunity for an unprecedented shift in power, from the few to the many.  The game is changing from the old-school push model, to the 21st century pull model, where people engage in and watch whatever they want, whenever they want.  Clicker has aligned themselves to make that transition easier.  Evolution.  It’s a beautiful thing.