Zeus of the ‘NetReviews of the Coolest Sites on the Net

While technically the title of this post is misleading, this self-described video “taste engine” is pretty cool.  Jinni is a movie, TV, and short video search engine power by The Movie Genome.  The search capabilities are weighted more on semantics than on an algorithm (traditional search engine) that use mood, plot, genres, time period, place, audience, and praise to tag and categorize movies in a way that no other site has done before.  This allows for exploring movies in a way that’s beyond the traditional keyword search, a way that lets people choose/filter based on specific criteria, which is something no website has able to do until now.

Keeping in mind that Jinni is actually a video discovery portal and not an online video website (like Hulu for example) one of the features I really like is the social media involvement they have integrated nicely throughout.  Since this sites purpose is to help its users more easily find movies and TV shows they will like, I think this social aspect is important.  For example on the Back to the Future page they are pulling rating information from IMDb, linking to a Twitter search for the movie, as well as the movie’s Rotten Tomatoes page.  In addition the ‘Watch it’ link will take you to a page that has links to the various ways you can watch/rent/buy the movie, which includes deep links to the movie’s specific page on Hulu, Netflix, and Amazon.

So what do you think, does Jinni have a place in the competitive online video world?