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A News Magazine App for your iPad
Posted by Matt | Posted in Mobile Apps | Posted on November-30-2011
Similar to Flipboard in terms of aesthetics, Zite is different in that content is compiled using automated algorithms that find & deliver articles that have “buzz” (i.e. pieces of content that are being discussed on websites, blogs, and social media). According to their website Zite “is a free, personalized iPad magazine that understands what you like and gets smarter every time you use it.”
Since content isn’t chosen by a person on Zite, personalization plays an important role. This means that when a user engages with a piece of content, shares it on Twitter, and/or (most importantly) when they give it a “thumbs up”, that user will be more likely to see similar content in the future. On the flip side, when they don’t engage with certain pieces of content or when they give content a “thumbs down” they will begin to see less and less of that type of content in the future. This personalization based on user interaction is what differentiates Zite from all of the other news reader apps (very similar to what Pandora does in the music space).
So if you’ve got an iPad, I’d recommend downloading Zite to test out for yourself. And as always, I’d love to hear your thoughts in the comments!
*Update* Yesterday (12/9) Zite released their new app for the iPhone. After downloading it I definitely recommend checking it out if you’re an iPhone owner!
